Cinematic Film
Powayo: Case Study
07 November
/
9 min read
When Powayo approached Beggar Kings, they didn’t want a typical brand launch—they wanted a cinematic shot of adrenaline. In a world saturated by empty slogans, we gave them a manifesto. In just sixty seconds, the Powayo launch video became a battle cry, a declaration, and a brand-defining moment.
What We Made
A one-minute cinematic anthem.
Written and directed by RD Delgado
Editing + creative oversight by Beggar Kings
Archival visuals, handpicked to channel raw intensity
Original voiceover: The Powayo Manifesto
The Powayo Manifesto (Full Text)
NOW. DO IT NOW.
You whine and you bitch and you moan.
You “rage against the dying of the light” outside. But what about the light dying within you as you wither away?
It’s easy to be a “concerned citizen” and a “news junkie.” You know why? Because talk is cheap. It’s the path of least resistance. It requires no actual commitment, no action. No YOU.
You want to change the world? Change yourself.
Do that little thing that your conscience has been unceasingly nagging you to do, that thing that you’ve tried to beat to death with your feigned and impotent apathy.
DO IT NOW.
The world will be a little brighter because of it.
And no matter what “they” might do, no one can dim the light of a clean conscience burning within you.
The world offers you no quarter. No one gets out of here alive.
This is the place where dreams come true, the dreams that are forged in the fire of your heart and catapulted into the world by calm and confident action in the midst of paralyzing pain.
Make. Do. Act.
Feed the beast. Form the savage. Make the man.
POWAYO.
Behind the Scenes
Strategy: Powayo’s launch needed more than a product demo. We started with the brand’s core taglines and built a voiceover that could double as a personal creed.
Execution: Every second of the video was engineered to punch through the noise—tight editing, dynamic music, and a relentless pace. The result: not just attention, but action.
In Conclusion
Powayo didn’t just need a launch video. They needed a manifesto. At Beggar Kings, we believe the best stories demand more than attention—they demand action. That’s what we delivered.
From voiceover to visuals, every frame of the Powayo launch was crafted to ignite something real: a spark, a movement, a commitment to act. Because at the end of the day, great storytelling isn’t about noise—it’s about leaving a mark.
Ready to make your brand unforgettable?
Let’s tell your story—beautifully, boldly, and fast.
RD Delgado
